I’m about to blow your mind- Over 90% of potential clients or customers consider a logo crucial for remembering a brand. Building an easily recognizable brand is one of the most significant investments you can make for your business. Your logo is more than just a photo; it’s the complete embodiment of your brand’s identity. Let’s dive into the impact that a good logo can have on your business. 

Maybe you created your website a few years ago and think you’re set for the long haul. But remember, your website, like a car, needs regular maintenance to keep it running smoothly. Don’t worry; we’re here to give you a guide to help you evaluate if it’s time for a website redesign. When evaluating your website, you will look at its strategy, aesthetics, and functionality. 

Your website is quite literally the powerhouse of your business. Unlike the unpredictability of Meta or the almighty algorithm, your website is a secure investment, always there for you 24/7. Let’s explore how your website can be your most reliable marketing tool,  providing consistent, engaging, and accessible access to your business! 

There are so many elements that a website should have to make it accessible and well-built. Call-to-actions (CTAs) are one of a website’s most important parts. In fact, your website should be built to complement your CTAs. 

First of all, what even is a call to action? A CTA is a marketing term that refers to text and/or a button that is a designated prompt to lead viewers to complete a specific task.

If you’re a business owner looking to dive deep into branding and marketing, our All-In-One package is exactly what you need. At Savvy, we love this package because it allows our entire team to collaborate from start to finish, bringing your vision to life across multiple areas. From branding to copywriting and website design, we handle it all—and we have a blast doing it!

I wanted to talk about a frequently asked question that I see all the time as a copywriter: what is the difference between copywriting and content creation? 

Copywriting is short-form persuasive writing that focuses on conversions and call-to-actions. Think ads, website pages, and email campaigns. 

Content creation is writing that is informational and entertaining, designed to engage, educate, and build ongoing relationships.  Think blogs, social media, and informational content.

It’s been a while since we caught up, and I’m thrilled to share that our team is thriving. This past weekend, we had a fantastic opportunity to partner with Samantha B. Socials at Soul Beauty Wellness in Beavercreek, Ohio. Together, we hosted a successful workshop focused on helping brands’ glow up ‘! The energy and enthusiasm were palpable, and it’s moments like these that make us proud of our journey. 

I wanted to dive deeper into why we ask our clients to do questionnaires that can seem long and intensive. We understand that your time is valuable, especially as busy business owners juggling family and the demands of life. So, why do we require the questionnaires? Because we respect your time and value your input. 

I will shout it from the rooftops: a blog for your business website is a must. It’s a low maintenance way to build credibility and nurture customer relationships. Whether you write them yourself or hire someone (wink, wink, I know a girl- schedule a consultation here!), the benefits are undeniable. Still not convinced? Let’s talk about four benefits of having a blog. But trust me, there are a lot more than just four benefits. 

A key audience is the ideal group of people you want to use your services. The more you understand your key audience, the more effective your marketing and outreach can be. Let’s look at why knowing your key audience needs to be a top priority.