There are so many elements that a website should have to make it accessible and well-built. Call-to-actions (CTAs) are one of a website’s most important parts. In fact, your website should be built to complement your CTAs.
First of all, what even is a call to action? A CTA is a marketing term that refers to text and/or a button that is a designated prompt to lead viewers to complete a specific task. For example, ‘Sign Up Now, ”Get Started, ”Learn More, ”Download Now, ”Subscribe, ”Add to Cart, ‘and ‘Contact Us’ are all examples of straightforward CTAs.
Great! Seems simple enough, right?!
Why are CTAs such an important part of a well-crafted website? Understanding their significance will make you more informed and aware of their role in your website’s effectiveness.
They serve as a guide: They provide clear direction, which prevents confusion from increasing streamlined engagement.
They create a sense of urgency: Using motivating language is a marketing tactic to help your audience feel like NOW is the best time to complete the process.
They improve user experience: They make website navigation easier by improving the overall website flow for users.
They help build relationships: By encouraging your audience to sign up for a newsletter or follow you on socials, your CTA is a great way to continue nurturing client relationships.
They simplify decision-making: CTAs serve as a guide, making the process simpler for your audience. The simpler the process, the more at ease and comfortable your audience is likely to feel. People like feeling at ease.
Ultimately, you want your brand to empower you and your key audience. By providing clear direction, CTAs give your audience a sense of control and confidence. Keeping it simple and easy is, by far, the best way you can maintain confidence and convenience on your website. Paired with a well-designed website and supporting copy, your CTAs should have no trouble being successful!
Is your website lacking powerful CTAs? Let’s hop on a call and focus on refining your vision.
Until Next Time,
Rebecca Kochanek | Copywriter & Blogger
