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I wanted to talk about a frequently asked question that I see all the time as a copywriter: what is the difference between copywriting and content creation? 

Copywriting is short-form persuasive writing that focuses on conversions and call-to-actions. Think ads, website pages, and email campaigns. 

Content creation is writing that is informational and entertaining, designed to engage, educate, and build ongoing relationships.  Think blogs, social media, and informational content.

Copywriting

September 12, 2024

Elevating The Message: Copywriting vs. Content Creation

Rebecca Kochanek explaining how copywriting and content creation are different.