Why Does the Savvy Morris Marketing Process Include Questionnaires?
Hey friends! Our team is infinitely proud of the Savvy Morris process. Part of what makes us stand out as a design, writing, and social media team is the deep care we take in genuinely getting to know you. Our project successes have been packed with lessons that continue to help us fine tune our client relationships and experience. I wanted to dive deeper into why we ask our clients to do questionnaires that can seem long and intensive. We understand that your time is valuable, especially as busy business owners juggling family and the demands of life. So, why do we require the questionnaires? Because we respect your time and value your input.
Put simply, we need to get to know you and want you to reflect on who you are and where you want your business to be. Starting and running a business is an investment that demands constant intentional decisions. Our team also understands the investment you’re making into your website. We’re not here to give you a generic website that looks and sounds like everyone else’s. Our process is a collaboration, reflecting our philosophy that your personality and authenticity should shine through your website, brand, copy, and social media.
As your copywriter, I (Rebecca) refer to your questionnaire answers multiple times during my writing process. I’m an expert in crafting compelling stories that engage clients and website visitors with your brand. However, you better understand yourself and your field than I do. I write as a reflection of you, aiming to match your style, tone, and attitude as closely as possible. I often see myself as a bridge between your thoughts and the key audience. Your input is invaluable in this part of the process.
Our other questionnaires, such as our branding and website design forms, give us insight into what you want or don’t want. To stand out against competitors, you have to know what you’re up against. Remember, you’re investing in your website, brand, and social media presence. That investment is made to be seen by the public so that you can see the benefits through a return on investment. This goal can only be met if you’re ready to stand in your brand with confidence and excitement!
It can seem like an intense part of the process, but it should not be taken lightly. It is just as much for your benefit as ours. In fact, our clients often come back and tell us that they found the questionnaires to be insightful times for them to realign with their business goals and vision. These questionnaires are one of our most valuable tools for aligning the project with your vision.
You trust us with your vision, and we’re here to support you every step of the way. Remember, anything that feels overwhelming can be discussed in our meetings! This just lays the groundwork for us to successfully resolve questions and concerns.
So that’s a quick conversation about the questionnaires. They’re here to align the project with who you are and to be a form of accountability. What does that mean? We use your answers as our starting guide. We base every decision we make on what you tell us. Every answer to our questionnaires keeps our projects on track.
Ready to see your vision come to life? Let’s collaborate to bring you and your business to the forefront.
Until Next Time,
Rebecca Kochanek | Copywriter & Blogger
