The Beginners Guide to Consistent Branding on Social Media

Branding can feel overwhelming; honestly, it is a commitment. It doesn’t have to be scary, however! It’s smooth sailing once you get into a rhythm and make the first choices about who you want to be. That’s where we come in: to help you feel confident and excited about your brand. We want you to feel good about sharing your brand and vision with the world. 

Here’s your beginner’s guide to creating a consistent social media brand. 

The most valuable tip we are sharing in this post is the importance of knowing your key audience. We talk about this so often on the blog and with clients. Your brand should not be for everyone, and that’s a hard pill to swallow. Do the research and get to know your key audience inside and out. It will make designing your feed so much easier as you progress in your business. 

Aesthetically, you want to stick to 3-6 colors. Too many colors can get cluttered and overwhelming. We’re living in times where it is so easy to get overstimulated, especially on social media. Keeping it simple for your audience helps them to feel calm and safe to explore your brand more. 

On a similar note, stick to 1-3 fonts. Too many fonts tend to look messy. Plus, a strong font can remind your audience who you are. They will be scrolling and should be able to think, “Hey, that’s “your brand!* 

Your mission should be clear, and your audience should know exactly what the point of the post is. Your feed should reflect education, personality, and business insiders. Your feed allows an audience to get to know you and your business. Make sure to keep your values and goals consistent throughout your posts. 

Finally, ditch the link tree. It hurts in the long run. We have a blog post talking about how a link tree can significantly hinder your business. But to give you a quick summary, branding options are limited, and SEO will not work with a link tree. Make sure you have your website linked, and if you don’t have one, now is a good time to schedule a consultation with Savvy Morris Marketing to elevate your online presence! 

Maybe you’re ready and confident to tackle your social media brand—amazing! We love that. If you have more questions, schedule a consultation with Savvy Morris Marketing. Whether you need help with your entire brand or just how to implement a branded social media strategy, we’ve got your back. We offer full-scale branding, website design, copywriting, blogging, and social media services.

We can’t wait to hear from you soon! 

See ya later, 

Rebecca Kochanek | Copywriter & Blogger