Your Guide to Evaluate if It’s Time For a Website Redesign!
Your website matters more than any other part of your business. We’ve talked about how it is the powerhouse of your brand. It’s working 24/7 and gives potential clients and customers a very real first impression of who you are. A poor first impression can lead to lost opportunities and potential clients moving on to your competitors. That said, you have less than a minute to impress your audience. Let that sink in…. You have less than a minute to capture your audience’s attention.
Maybe you created your website a few years ago and think you’re set for the long haul. But remember, your website, like a car, needs regular maintenance to keep it running smoothly. Don’t worry; we’re here to give you a guide to help you evaluate if it’s time for a website redesign. When evaluating your website, you will look at its strategy, aesthetics, and functionality.
Outdated Design
If your website looks dated compared to competitors or isn’t utilizing current design trends, it’s probably time to update it. One thing that you can do to achieve a modern website appearance is to use clean design that resonates with your key audience.
Poor UX (User Experience)
Have someone new try to navigate your website. Can they find all the information easily? Are the buttons working correctly? Can your key audience complete actions like filling out a form or buying something? If any of these were answered no, it’s not just a usability issue. It’s about making your audience feel valued and catered to. It’s time to pivot to updating navigation and layout to be accessible to users. (NOTE: Make sure your mobile view is just as accessible as on a bigger screen!!)
Decrease in Performance
When seeing massive declines in website traffic, engagement, and conversion rates- it’s time to optimize. Improve page layouts, use clearer call-to-actions, and utilize a content strategy that aligns with your social media marketing.
Your Branding Has Been Updated
Remember that when your brand gets refreshed, your website should follow suit! Make sure your colors, logo, tone, and overall messaging get updated to reflect consistency across all avenues of your business.
You’ve Updated Your Technical Tools
If you’re adding a booking link or an email list, make sure to give it space on your website! This may require you to use an improved platform that can support the needs of your website!
Poor SEO
SEO is a beast. Poor rankings on search engines can be caused by slow load times, images being too large or poor quality, or copy not being aligned with accessibility. If your website is performing poorly, it’s a sign to refresh your website on the front and back end to meet goals easier.
Your Goals Have Changed
Your business is not static. It changes, just like you. If your business has grown, pivoted, or shifted focus, your website no longer supports you. That means it is time to redesign your website to meet your business goals, such as improving lead generation and education.
Website redesign isn’t just about aesthetics; it’s about ensuring your website effectively supports your goals, communicates your brand, and engages your audience. If any of these points gave you pause, it’s time to give yourself more room to grow! The Savvy Morris team wants to help you achieve maximum growth – Make sure you get a consultation booked!
Until Next Time,
Rebecca Kochanek | Copywriter & Blogger
