The Impact of A Good Logo!
I’m about to blow your mind- Over 90% of potential clients or customers consider a logo crucial for remembering a brand. Building an easily recognizable brand is one of the most significant investments you can make for your business. Your logo is more than just a photo; it’s the complete embodiment of your brand’s identity. Let’s dive into the impact that a good logo can have on your business.
We have had several conversations about how important first impressions are. Look at our other posts that talk about how little time you have to make an impact through your website! Your logo is no different. It can make or break how people think about your brand. That’s why you need to understand your key audience so that you can speak directly to them without static.
Clear communication with your target audience is the primary goal of your logo and brand. Your logo should instantly convey your brand’s identity, values, and what you offer without the need for additional explanation.
What makes a logo “good”? I’m so glad that you asked!
A good logo is easy to recognize, timeless, versatile, and relevant.
Let’s break it down a little bit further;
You want your key audience to recognize your brand quickly and clearly.
We want your logo to stay timeless. Many trendy designs can look dated very quickly, and we want to avoid that. You can absolutely have some creative elements, but you want to stick to a simple design that can grow with you as your brand grows and evolves.
When designing a logo, remember that it needs to look good in different contexts. Consider how it will look printed, digitally, and across merch or apparel.
Lastly, make sure your logo is relevant to your industry and audience. Remember, clear communication is the main goal through your logo!
Your logo is doing an important job, including building your reputation and evoking an emotional response from your target audience. Look at your logo and think about how you want your audience to feel when looking at it. You’re in charge of telling the narrative you want to be perceived. A good logo has the power to inspire and motivate your audience, creating a positive emotional connection.
Okay! As you can see, a good logo is important to meet the goal of clear communication and building a trustworthy reputation. A bad logo, on the other hand, can make communication murky, can quickly make you look outdated or unprofessional, and create unclear expectations for your audience. It’s important to be aware of the potential pitfalls of a poorly designed logo.
Whether you’re a brand new business thinking about your brand or reestablishing your goals, Savvy Morris Marketing is here to elevate your brand voice. We understand that the branding process can be daunting, and we’re here to provide the support and expertise you need. Need help figuring out where to start with your brand? Book a consultation to see if we are a good fit!
Until Next Time,
Rebecca Kochanek | Copywriter & Blogger
